7 Inspiring Lifestyle Brands and Blogs Run by Celebrities

1. Poosh by Kourtney Kardashian Barker

Official Site: poosh.com

Kourtney Kardashian Barker’s Poosh has become a powerhouse in the wellness space. By 2026, the brand has leaned heavily into longevity and biohacking, sharing cutting-edge health trends like NAD+ treatments and hormone optimization. What makes Poosh stand out is its mix of high-end wellness advice and accessible lifestyle tips, often showcased through their famous "Camp Poosh" events. It’s the ultimate guide for anyone looking to live their most vibrant, healthy life.

2. Goop by Gwyneth Paltrow

Official Site: goop.com

Gwyneth Paltrow’s Goop remains the gold standard for luxury lifestyle curation. In 2026, the brand has streamlined its focus toward high-performance clean beauty, premium fashion via G. Label, and its expanding Goop Kitchen food delivery service. Whether you’re looking for a deep dive into spiritual wellness or the perfect non-toxic face oil, Goop continues to lead the conversation with its expert-backed content and highly curated shop.

3. As Ever by Meghan Markle

Official Site: americanrivieraorchard.com

Meghan Markle’s much-anticipated lifestyle brand, As Ever (rebranded from American Riviera Orchard), has officially launched to massive acclaim. Focusing on the "joy of living," the site features high-end home goods, artisanal food products like her famous jams and honey, and elegant tableware. The brand is beautifully integrated with her Netflix lifestyle series, offering a sophisticated look at modern entertaining and home life.

4. The Martha Blog by Martha Stewart

Official Site: themarthablog.com

The original lifestyle mogul, Martha Stewart, is still going strong with The Martha Blog. Unlike many modern brands that focus on products, Martha’s blog remains a deeply personal diary of her life at her farm. From hosta garden tours to behind-the-scenes looks at her wardrobe, Martha provides daily inspiration for gardening, cooking, and home management. It’s a masterclass in living well, delivered by the expert herself.

5. Love Wellness by Lo Bosworth

Official Site: lovewellness.com

Lo Bosworth has successfully pivoted from reality TV to building a 5 million wellness empire. Love Wellness focuses on women’s health from a science-backed perspective, covering what Lo calls the "GBV" axis: Gut, Brain, and Vagina. Her blog, *Work Life Balance*, offers a founder’s perspective on health, career, and self-care, making it a must-read for women looking for practical, expert-led wellness advice.

6. LaurenConrad.com by Lauren Conrad

Official Site: laurenconrad.com

While Lauren Conrad officially said goodbye to her editorial blog in 2023, her website remains a vital hub for her various brands, including LC Lauren Conrad and The Little Market. The site still hosts a massive archive of "lovely and chic" content, from DIY tutorials to fashion tips. Lauren’s aesthetic continues to influence the lifestyle space, focusing on timeless style and socially conscious shopping.

7. HelloGiggles (Founded by Zooey Deschanel)

Official Site: hellogiggles.com

Though HelloGiggles officially shuttered its editorial operations in 2025, its legacy as a positive, inclusive space for women remains unmatched. Founded by Zooey Deschanel, Sophia Rossi, and Molly McAleer, the site was a pioneer in covering everything from pop culture to mental health with a "smart and funny" lens. While new content may have slowed, it remains a beloved archive for creative women everywhere.

The world of celebrity lifestyle blogging has certainly evolved, moving from simple diaries to multi-million dollar brands. Whether you’re looking for longevity tips from Kourtney or gardening advice from Martha, there is no shortage of inspiration. Which of these celebrity-led brands is your go-to for lifestyle tips? Let us know in the comments below!