7 of the Biggest Celebrity Endorsement Deals of All Time ...


7 of the Biggest Celebrity Endorsement Deals of All Time ...
7 of the Biggest Celebrity Endorsement Deals of All Time ...

The list of biggest celebrity endorsements can go on and on. I picked the below list not only for the money they made, but for the buzz around the campaign as well. Some of these stars made massive pay days, while others just made massive waves with their new deals. These biggest celebrity endorsement deals will put you into full envy mode, I warn you.

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Beyonce and Pepsi

Beyonce has been crowned the top of the biggest celebrity endorsements list, and I hope she is proud. The Queen B brought in a whopping $50 million in this deal with Pepsi. The star hasn’t put her face on too many things, but has been one of the many faces on Pepsi for some time now. H&M also got to name this star the face of their latest campaign as well. The amount of that is uncertain.


Pepsi has been a long-time supporter of Beyonce, having signed her to an endorsement deal in 2012. The deal was reportedly worth $50 million, making it one of the largest celebrity endorsement deals of all time. Beyonce has been featured in various Pepsi commercials over the years, and appeared in one of the company’s most iconic commercials in 2011, which featured her singing along to “Gimme Some Lovin’” with fellow Pepsi endorsers Britney Spears and Pink.

Beyonce has also been featured in advertisements for other major brands. In 2014, she was named the face of H&M’s summer campaign. She also appeared in a series of commercials for American Express in 2015, and was the face of Topshop’s summer 2016 collection.

Beyonce is not the only celebrity to have signed large endorsement deals. Michael Jordan famously signed a deal with Nike in 1984 that was worth $2.5 million over five years. The deal was extended in 1994, and is now worth over $100 million. The NBA star also has endorsement deals with Gatorade, Hanes, and Upper Deck.


Tiger Woods and Nike

This is a love/hate relationship. Tiger first signed with the massive company in 2000 with a $105 million deal for five years, which was the biggest Nike had ever handed out to a celebrity at that time. Once Tiger’s secrets all came out, the brand slashed that big pay day. The amount that the golfer is getting paid now isn’t clear, but his indiscretions definitely hurt his wallet.


David Beckham and Adidas

The golden boy had a great day in 2003 as he signed a $160 million LIFETIME deal with the massive brand Adidas. At the time, this was a big deal as not a lot of other soccer stars were getting the same treatment. The stud actually took a huge pay cut in 2012 down to $1.5 million for the brand, but I really wouldn’t be concerned for him.


Brad Pitt and Chanel No. 5

This is Pitt’s latest endorsement deal and has proven to be worth it as he brought home the bacon with $6.8 million. Only thing is, the public didn’t love the commercial like the company thought, as the actors voice and tight frame on his face just seemed a bit weird.


Justin Bieber and OPI

Price: $12.5 million was what the nail polish company paid the girl magnet to join in on a nail polish deal. The Biebs got the chance to make more girls scream as he released the line across the world while he was just hitting it big. I bet if he were to do this today that dollar figure would be a tad higher.


50 Cent and Vitamin Water

Now this is what you call a lucky break. The biggest rapper of the 2000’s was seen drinking the water on his own dime, and then he was approached by the company to do a deal. The rapper's manager thought instead of a spokesperson, 50 would become a full creative partner. And he did. It is said that when Coca Cola bought the company for $4.1 billion, the rapper's wallet grew another $100 million.


Catherine Zeta Jones and TMobile

The actress has been the face of this cell phone company on and off and was paid a cool $20 million to pose pretty. Seems easy right? Well there is some controversy around this endorsement as the star pops back up from time to time and fades away as others take the lead. No one is quite sure what is going on, but regardless, she is making lots of money.

Seems pretty easy right? You never really know what goes on behind the scenes, but I would be more than okay with prancing around in front of the camera for a couple days to earn the money they do. Is there a celebrity endorsement deal that you are obsessed with or that you hate?

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